Building A Stock And Originals Music Library With Independent Musicians–Ori Winokur (Ep 224)

Ori Winokur is Head of Music at Artlist, a stock music licensing company that was in 2021 named one of the hottest startups in Tel Aviv by WIRED.  Stock music isn't for everyone. The concept may in fact be a turn off for many musicians. This episode may change some minds.  Artlist's platform provides users with straightforward licensing agreements and AI-powered recommendations. Ori has two decades of experience as a producer and is an expert on copyright and royalties, tech trends and innovation in the recording space, A&R, and digital distribution.  Ori and Artlist are dedicated to building the a music library using songs by  independent musicians. The also claim to be dedicated to compensating musicians fairly for their  contributions. The Unstarving Musician is made possible through the generosity of its listeners. If you love the podcast, please visit UnstarvingMusician.com/CrowdSponsor to learn about options for offering your support. Ori helped established  a  production house and full-service record label within the  platform called Artlist Original.  Discussed in this episode: Stock music as an outlet for indie musicians Artist retention of rights in the AL world of stock music world The royalty models at Artlist and the industry The evolution of the music creator ecosystem  How big brands are using Artlist Artlist's revenue model  The artist submission process Learn more about Artlist at Artlist.io. Please enjoy my conversation with Ori Winokur of Artlist. Visit UnstarvingMusician.com/Podcasts for related links, episode transcripts and past guests. Sign up for the Unstarving Musician email newsletter at UnstarvingMusician.com Stay in touch! @RobonzoDrummer on Twitter  and  Instagram @UnstarvingMusician on Facebook  and  YouTube