Building a Streetwear Brand on Family, Grit, & Harlem Hustle | Ep.248 Carlos Betances

Mix Harlem hustle, deep-rooted family ties, and relentless work ethic—and you don’t just get a clothing line. You get a streetwear brand that’s built different—one rooted in culture, powered by community, and delivered with a touch of luxury. In this episode, Carlos Betances returns to the podcast to share how he took Jazrae from hand-pressed tees to a full-scale operation—with custom sneakers, elevated drops, and a team that feels more like family than staff. From premium packaging to loyal customers, Carlos breaks down the real grind behind the brand—and why every piece carries meaning.Thank you to our sponsors!Loop Internet: The fastest & most reliable fiber internet in Northeastern PA. Residential & Business Fiber Internet. Check if Loop is available near you: and sign up with code A4VT at checkout!Anthracite Pallet Solutions: New and used 48 x 40 wooden pallets. Visit anthracitepallet.comSweat Tent: Get $100 OFF your purchase with code OTS at Sweat TentCANN: Cannabis Infused Seltzer: Get 20% your first order with code OTS at CANN (Must be 21+)Riverside: Easily record high-quality virtual video podcasts with Riverside’s web & app-based remote recording platform. No credit card required. Get started on Riverside with a FREE 14-day Trial.DISCLAIMER: This description contains affiliate links. If you click and make a purchase, we will earn a small commission that helps us keep the mics on!Engage with us on social media: Instagram, Facebook, LinkedIn, or visit our website!