Building a Strong Employer Brand from the Inside Out

When most companies talk about employer brand, they mean the careers page, the job ads, the polished video of people laughing in a break room. But ask anyone who's actually worked somewhere, and they'll tell you the real brand is what happens after you sign the offer, how you're paid, how you're taken care of, whether the company keeps its word.  So today, we're looking at employer brand from the inside out, starting with the systems that quietly shape whether people trust an organization. And to help us, we have with us Annalee Malone, Benefits and Compensation Manager at Total Safety.