Building a Strong Personal Brand Can Help You Take Your Business to the Next Level with Bobby Umar

You need strong personal branding if you want to be seen, heard, and known in today’s social media era. In today’s episode, Bobby Umar talks about the importance of building a strong personal branding to take your business to the next level. With strong personal branding, you get the opportunity to appear as a guest on podcasts, you get speaking engagements, people start reaching out to you, and you build long-lasting relationships & trust. "It is important to get established on one platform, build that up, and then layer on." Snapshot of the Key Points from the Episode: What is Thought Leadership and why is it important? The importance of Personal Branding for your business. Bobby shares some strategies on how he grew his social followers to over 500,000. Bobby talks about Social Audio - The importance, how he uses it to leverage his business, and how to attract people on different social platforms. Bobby talks about some of the misconceptions people are having about About Bobby: Bobby Umar is an inspirational speaker, coach, and one of the most prolific, heart-based leaders in North America. Inc Magazine named him one of the Top 100 Leadership Speakers, alongside such noteworthy giants as Richard Branson, Brene Brown, John Maxwell and Robin Sharma. Bobby is a 5x TEDx speaker, and one of the top influencers in the world, with over 500,000 social media followers. He has been named the 2nd best business coach to follow on Twitter and the 5th best leadership influencer according to Kred. Bobby is an international author of three books, including a #1 best seller, and is a Huffington Post contributor. He hosts a weekly tweetchat called “The Power of Connection” that has reached over 65 million impressions weekly. To date, his social media influence has garnered over 1 billion impressions. Bobby was also named a “2015 Speaker to Watch” and most recently, he was named a Top 7 Networking Guru to follow. Bobby has appeared on dozens of podcasts, TV & radio shows, a social media advocate who champions authentic connection and heart-based leadership. With a background in brand marketing (Kraft & Unilever), engineering (Bombardier) and the performing arts (Second City), Bobby has led Raeallan for over a decade and is now a recognized thought leader in Networking, Social Media and Personal Branding. He founded the DYPB – Discover Your Personal Brand conference, the largest event in North America dedicated solely to personal branding, featuring 60 experts and over 300 delegates. 500,000+ people from across the world have experienced Bobby’s high-energy keynotes, interactive teambuilding activities, and engaging workshops. How to Connect with Bobby Umar: Website - http://www.raeallan.com Facebook Profile - https://www.facebook.com/raehanbobby/ LinkedIn Profile - https://www.linkedin.com/in/bobbyumar/ Clubhouse - https://www.joinclubhouse.com/@raehanbobby Thought Leadership Branding club - https://www.joinclubhouse.com/club/thoughtleadershipbranding Twitter - https://twitter.com/raehanbobby Facebook Business page - https://www.facebook.com/raehanbobby/ LinkedIn - https://www.linkedin.com/in/bobbyumar/ LinkedIn Company Page - https://www.linkedin.com/company/bobbyumar/ Instagram - https://www.instagram.com/raehanbobby/ YouTube - https://www.youtube.com/c/BobbyUmar Professional Speaker Profile - https://www.nsb.com/speakers/bobby-umar/ About the Host: Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. How to Connect with Ann Carden: Website: https://anncardencoaching.com Linkedin: http://www.linkedin.com/in/business-consultant-coach Youtube: https://www.youtube.com/anncarden Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068 (0:00) Introduction to the Expert In You podcast and guest, Bobby Umar (3:23) Bobby Umar's business pivot strategy during the pandemic (7:18) The significance of building a personal brand and opportunities it brings (14:26) Bobby Umar's customized approach to coaching and consulting (coachulting) (18:28) Leveraging Clubhouse and social audio for business (22:54) The truth about free content and monetization (25:08) Bobby Umar's top 3 tips to build your brand (28:14) Bobby Umar's daily social media routine and balance with personal life (32:13) Ann's invitation for free training at expertinu.us (32:45) End of episode and reminder for next week's episode