Building a Successful Ecommerce Partnership

Partnerships in any kind of business can be hard to navigate. But what about building a successful ecommerce partnership—is it just as challenging?  And what if your partner was your mom or your child? Yeah. Let that one sink in. Well, today on the podcast I welcome mother-and-daughter duo Diane Kesinger and Brenna Potash. They’ve worked together to make their business—Bee + Me—a success both in terms of earnings and great customer relationships. Diane and her husband have been long-time entrepreneurs. One of the things I absolutely, cartwheels-inside-my-chest LOVE about their story is that they had their kids work with them in their business and now see the benefits from that choice. It’s something I can relate to, as my kids have worked right alongside me (and when it comes to my girls, they even started their own online store!) Kids learn so dang much about hard work. What I also really appreciate is how Diane and Brenna complement one another’s skillsets—something crucial to building a successful ecommerce partnership. For example, Brenna excels at product photography, while Diane is great with the logistics of packaging. It’s a balance that works really well and allows each to focus on what they do best.Anyone thinking about partnering up to start an ecommerce business could learn so much from these two women. That includes not only a parent and his or her child, but also husband and wife, best friends, siblings or anyone else who wants to maintain a great relationship while working together.  Something else to listen for in this interview: the importance of stepping back to look at how far you’ve come. It’s so easy to see everything that’s wrong or that still needs to be done…or how far ahead of us someone else seems. Does that sound (or feel) familiar? Listen to the podcast now to learn how to overcome that and a whole lot more. Additional Resources Shop Bee + Me Boutique: BeePlusMe.comFind Them on Instagram: @beeplusme Follow Them on Facebook: @beezerandmeConnect with Alison:Facebook: @alisonjprinceInstagram: @alisonjprince>>>Get your free Because I Can planner here (you just pay shipping)Click here to join the $0-100k System!