Building a Successful Fashion Brand: What I Wish I Knew When I Started

Many people dream of launching their own fashion brands but once they get started find that it’s much more complicated than it looks.That leads to stalled - or even failed businesses.  Brilliantly creative products - that could be part of profitable companies - even up dyeing on the vine.  Never making it beyond the sample room.If you’re thinking of starting a fashion brand - or if you have brand and you’re stuck trying to grow it, then this podcast could bring you some of the answers you’re looking for.I’m Jane Singer and thank you for joining me on A Seat at The Table.  This episode is part of our Launch to Legendary series where we get to hear from entrepreneurs and innovators who have taken the ordinary and turned it into the extraordinary.  Who have built their businesses by seeing opportunities in inopportune circumstances.  Who’ve defined success in their own terms.  Together we’ll be able to learn from their experiences and be inspired by what they’ve achieved.In today’s podcast episode we’ll be hearing how Susan Berman started an accessories business while she was in business school and grew it into a brand that retailers from Barney’s to Anthropology loved. Her Susan Daniels brand was so eye catching that it won that all-important placement in store windows, as well as being worn by cast members of popular television series including Gossip Girls.Susan talks about what she wishes she knew when she got started.  What were the biggest ‘blind spots’ she faced - and what she’d do differently if she were starting over.Before we get started, whether you’re launching a new brand or looking to grow your existing brand then SPINEXPO is a must visit fair.  It’s the primary exhibition for yarns and knitwear.The fair is a rich resource featuring well-edited, high quality collections, as well as cutting edge technical innovation.  Not to mention outstanding  trend information that can not be found anywhere else.  You can learn more at www.spinexpo.com.  There’s also a link in the show notes.Also checkout our website.  You can find all of the previous episodes of a Seat at The Table, the show notes, news about our upcoming Master Class series and lots of other useful information.  You can find it at www.seat.fm.Now let’s dive in as Susan talks about starting and growing a successful brand.USEFUL LINKS:Learn more about SPINEXPO:  www.spinexpo.comConnect with Susan Berman:   https://www.linkedin.com/in/berman-susan/Visit 'A Seat at The Table' website:  https://seat.fmSEND US A MESSAGEVisit A Seat at The Table's website at https://seat.fm