Building a Successful Internal Marketing Team with Jeff Stewart

Today Jenny welcomes Jeff Stewart, VP of Strategic Marketing at CHRISTUS Health. Jeff discusses CHRISTUS Health’s strategic journey to grow brand equity through streamlining each of CHRISTUS Health’s twelve distinct health systems under one united strategic vision.   Jeff offers advice for striking the right balance between consolidating marketing initiatives and finding the right partners who perform specific functions really well, as there is no single agency that can do it all really well, each has its own strengths and weaknesses.   Finally, Jeff shares his advice for marketing leaders who are tasked with consolidating teams, agencies, and initiatives. Jeff shares a “both and” strategic approach to marketing that enables CHRISTUS Health to drive a unified brand message at a large scale, while also offering unique, localized selling points for each health system within CHRISTUS Health. Connect with Jeff: https://www.linkedin.com/in/jstewart1759/ Connect with Jenny: https://www.linkedin.com/in/jennybristow/