Building a Sustainable Business: B Corp Certification Explained with Martin Knowles - Ep.103

from Giraffes Don't Eat Steak - for curious marketers who zig when others zag! · host Erica Mackay and Alex Bilney

Building a Sustainable Business: B Corp Certification Explained with Martin Knowles - Ep.103Discover how B Corp certification is transforming businesses with Martin Knowles from Sales Untangled. Learn practical sustainability strategies that go beyond greenwashing to create meaningful impact.Want to make your business more sustainable but don't know where to start? Listen now to get actionable insights from a certified B Corp expert!Chapters00:00 Welcome to the podcast with Martin Knowles02:01 What is a certified B Corp?04:57 Practical examples of B Corp certification07:33 Focus on materiality in sustainability10:30 Business travel impact on carbon footprint12:49 Client perception of B Corp companies16:40 Balancing business needs with sustainability20:49 Beyond gimmicks: meaningful sustainability25:22 Reconnecting with nature28:54 Where to start on the sustainability journey33:12 Values-driven business approach35:00 Sales Untangled: Martin's B Corp business39:30 Final thoughts on sustainability journeysConnect with the hosts:Erica: https://www.linkedin.com/in/erica-mackay/Alex: https://www.linkedin.com/in/alex-bilney/Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com#MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast

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This episode was published on October 8, 2025.

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