Building a Sustainable Future

Aja Frierson, Founder of Habit Cosmetic, shares her inspiring journey into the realm of clean beauty and the genesis of founding her brand in 2013. Aja's passion for sustainability shines through as she discusses her unwavering commitment to eco-friendly practices and her quest to discover innovative, sustainable materials like bamboo. Throughout the conversation, Aja delves into the intricacies of building an ethical beauty brand, touching on the challenges and trade-offs involved in creating products that are both environmentally sustainable and aesthetically pleasing. Aja offers valuable insights into her manufacturing process and her relentless pursuit of creating products that align with her values of beauty and ethics. Aja further explores the importance of representation in entrepreneurship and the role of community in driving business success. Aja's dedication to giving back to the community through her brand's initiatives is truly commendable, echoing her ethos of transparency and service. Follow @HabitCosmetics or visit https://www.habitcosmetics.com/ Tune in to learn more from Aja and Kendra!