Building a Sweet Business: How Cookies & Dreams Scaled from Local to Nationwide

Julie's Big Gorgeous Goals: Official Workbook is here! Order your copy today.In this episode, we dive into the inspiring journey of Steph Sellers, founder of Cookies and Dreams, and her mission to spread joy through gourmet cookies. As she navigates the ups and downs of entrepreneurship, she shares valuable insights into building community connections and the realities of running a successful business.Steph Sellers is the founder of Midwest based, gourmet cookie company called Cookies & Dreams. Her baking journey started at the local farmers market as a young college graduate & continued over many years, a few restaurants & lots of ups & downs. After a particularly tumultuous year, Steph knew she needed to try something new if her restaurant was going to survive. She came out with a menu of 12 gourmet cookies to sell at her restaurant's bakery & the rest, as they say, is history. The cookie concept took off quickly! Later that year, she opened her first stand-alone brick & mortar store for Cookies & Dreams & began shipping nationwide. While the Cookies & Dreams journey has also been full of highs & lows, Steph & the Dream Team now run two successful brick & mortar locations, ship nationwide, wholesale & offer fundraising opportunities with their giant, gourmet cookies.You can learn more about Cookies & Dreams on their website or Instagram.You can also connect with Steph on LinkedIn.Love the show or want to request a topic? Leave us a message (All submissions are anonymous, so if you'd like a reply, please include your email address!).You can connect with Julie on LinkedIn or Instagram. Find Julie's writing at her blog or by ordering her book Big Gorgeous Goals and the brand new official companion workbook! What did you think of this conversation? We'd love if you'd rate or review our show!