Building a TMS for Freight Brokers with Tai Software

"Youth and enthusiasm is probably what got me started on it." That's a quote by the CEO of Tai Software "Mitch" Mitchell when asked how someone wakes up one day and decides to build a TMS for freight brokerages. But after years in logistics and a background in computer science,  he was the perfect person to do it. Today he joins the show to talk all about it. QUOTABLES: 1. "Youth and enthusiasm is probably what got me started on it."2. "You got to balance the two and make sure that you have both a really strong technical skill set as well as really specific industry knowledge."3. "And if you're going to tackle TMS, those two components have to go together."4. "You know, sometimes we lose sight of what the technology is supposed to be doing and who it's supposed to be helping."5. "You can't just build it and then use it forever. You have to continually invest in technology."LINKS: Check out Tai TMSConnect with Mitch on LinkedinTIMESTAMPS: 00:05:10 Invest in technology continually.00:10:43 Embrace brokers to add value.00:15:27 Automate freight management tasks.00:20:30 Focus on profitable customers.00:26:43 Quick, painless TMS switch.00:27:09 Efficient onboarding process saves time.00:34:59 Streamline communication with customers.00:38:19 Improve freight broker efficiency.-----------------------------------------THANK YOU TO OUR SPONSORS!SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.