Building a Travel PR Story: The Message in a Bottle

In this podcast an interview with Tourism Ireland's Canada Manager Jayne Shackleford about the way that a story about a mesage in a bottle which was found by a Waterford schoolboy led to an opportunity to showcase Ireland to Canadian audiences, and to leverage The Gathering among Quebec citizens. Also there is an in-depth interview with co-founder and joint MD of Blue Insurances, Rowan Devereux...the company was nominated as a finalist in the Ernst and Young Entrepreneur of the Year award 2011, and in the interview we discuss the company's ambitious plans for international expansion in the travel and gadget insurance markets.