Building a value‑added services strategy that works | Matt Cohen

In this episode, Benj talks with Matt Cohen, President of Replenex, about joining his family business and leading a shift towards a model built around offerings that truly matter to customers and the business. In the first half, Matt shares what it took to align the team around value-added services.The second half gets tactical, covering:what most distributors get wrong about value-added serviceswhy customers often underestimate the real cost of these offeringsthe changing economics and pricing of servicesMatt also shares the highest-leverage (and most expensive) service Replenex provides — and why it pays off.Whether you’re rethinking your value-added offerings or looking for ways to turn them into a stronger growth driver, Matt offers a clear, practical playbook.Send us Fan MailConnect with Benj on LinkedInVisit Proton's website