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PODCAST · technology

In the Mind of a Distributor

No one teaches you how to run a distribution business. There’s no playbook for navigating shifting markets, growing sales, or making the right bets on technology. The best distributors figure it out by talking to the right people and learning from experience.That’s what In the Mind of a Distributor is all about. Each month, Benj Cohen—founder of Proton, the CRM built for distributors—sits down with industry leaders, from owners to operators to sales pros, to break down what’s working, what’s not, and where the industry is headed.If all goes well, listeners will leave each episode a little sharper, a little more informed, and a step ahead of the competition.

  1. 11

    Future-proofing a 100-year old distribution business | Chuck Cohen

    Chuck Cohen is back on In the Mind of a Distributor. This time, he's pulling back the curtain on the biggest structural bet in Benco Dental's nearly 100-year history: reorganizing the entire company into three distinct divisions under a new holding company.Chuck breaks down why they made the move, how it's designed to unlock faster growth and higher margins, and what it took to get there, including the lessons learned from years of early experiments in services before solutions became a core part of the business.Send us Fan MailConnect with Benj on LinkedInVisit Proton's website

  2. 10

    Growing a family-owned distributor to 250+ locations | Doug & Jack York

    In this episode, Benj talks with Doug and Jack York of Ewing Outdoor Supply about what it really takes to run a successful family-owned distribution business across generations.Doug shares how he scaled Ewing to 250+ locations by betting big on growth while staying true to the company’s roots. Jack brings a next-gen perspective: showing how they’re layering in data, financial discipline, and tech to stay competitive without losing what makes the business special.They get real about succession planning, balancing family dynamics, and making sure future leaders earn their seat. If you’re part of a family-run distributor (or thinking about how to build one that lasts) this is a must-listen.Send us Fan MailConnect with Benj on LinkedInVisit Proton's website

  3. 9

    Winning rural markets by going multi-vertical | Paul Kennedy

    In this episode, Benj talks with Paul Kennedy, CEO of DSG, about cracking the code on multi-vertical distribution. Paul reveals how DSG profitably serves towns of 10,000 people by selling electrical, plumbing, HVAC, and waterworks all under one roof—a model that lets them win in markets where focused competitors simply can't make the math work.He breaks down the strategy behind spreading costs across verticals, then dives into the real operational challenges: structuring sales teams for focus without sacrificing breadth, leveraging back-of-house efficiency that most distributors overlook, and deciding when to go local versus regional with your resources.Paul also tackles the digital side: why contractors care more about knowing what's in stock than finding the lowest price, how e-commerce fits into a broader digital ecosystem, and the one thing that makes or breaks technology adoption (hint: it's not the technology itself).Send us Fan MailConnect with Benj on LinkedInVisit Proton's website

  4. 8

    Scaling an inside sales team from 0 to 90 reps | Ali Hasham

    In this episode, Benj talks with Ali Hasham, CEO and Founder of Revenue Optics, about what it takes to build high-performing inside sales teams in distribution. With nearly 25 years in the industry, Ali shares how he built inside sales organizations from scratch three separate times, scaling teams from a single person to as many as 90 reps.Ali breaks down the playbook he's refined across electrical, automotive, and industrial distribution: from identifying the right talent and proving the model's value, to navigating the tricky handoffs between inside and outside sales teams. The conversation also explores how AI is transforming inside sales and why distributors who aren't leveraging these tools are "donating EBITDA to competitors." Whether you're building a new inside sales team or looking to improve an existing one, Ali shares helpful tips for making a profitable inside sales engine that captures the revenue hiding in plain sight.Send us Fan MailConnect with Benj on LinkedInVisit Proton's website

  5. 7

    Creating a winning growth culture | Gary Corless

    In this episode of In the Mind of a Distributor, Benj sits down with Gary Corless, former CEO of PSS World Medical (now McKesson Medical-Surgical), to unpack how the company scaled from a $15M startup pulling orders in shopping carts to a $2B industry leader.The key to that growth was a rich company-wide culture where everyone (not just sales) owned the number.Gary walks through how PSS built a true growth culture that aligned teams from the warehouse to the C-suite, turning everyday roles into expansion engines. He also breaks down:Why hungry college grads often outperform seasoned industry vetsHow to push reps hard without burning them outWhy most reps hate CRMs and how to build systems they want to useThis conversation is packed with practical insights for distribution leaders looking to scale sustainably. If you’re trying to reignite growth, build real accountability, or figure out what’s getting in your team’s way — this episode is for you.Send us Fan MailConnect with Benj on LinkedInVisit Proton's website

  6. 6

    Merchandising massive product catalogs | Brian Walker

    In this episode, Benj sits down with Brian Walker, Chief Product Officer at Grainger, to unpack how one of the largest distributors in the world approaches merchandising at scale.With over 2 million SKUs in their core business and an endless assortment model through Zoro, Grainger’s merchandising strategy is anything but simple. Brian explains how they decide which products to carry, how they use customer context to guide those decisions, and what it takes to make the right products easy to find— both for customers and for sales reps. They also talk through the role of brand and how Grainger uses AI to stay ahead.If you’re thinking about how to sharpen your merchandising strategy, make your product catalog easier to navigate, or turn product data into a real competitive advantage, this episode is for you.Send us Fan MailConnect with Benj on LinkedInVisit Proton's website

  7. 5

    Navigating private equity partnerships | Larry Stoddard

    In this episode, Benj talks with Larry Stoddard, a distribution industry veteran who's led companies through massive growth phases at Ferguson, Bradco, and RelaDyne. Larry pulls back the curtain on what private equity partnerships actually look like in distribution: from why PE firms are drawn to distributors, to the real operational challenges of integrating multiple company cultures. He also debunks the biggest myth about private equity (spoiler: they don't come in swinging axes), explains the "house flipper" mentality that drives PE strategy, and shares how a compressed 5-year timeline creates both breakthrough moments and sleepless nights. Whether you're a family business considering your exit options or an executive navigating PE ownership, Larry offers some important truths about what really happens when financial partners get involved.Send us Fan MailConnect with Benj on LinkedInVisit Proton's website

  8. 4

    Building a value‑added services strategy that works | Matt Cohen

    In this episode, Benj talks with Matt Cohen, President of Replenex, about joining his family business and leading a shift towards a model built around offerings that truly matter to customers and the business. In the first half, Matt shares what it took to align the team around value-added services.The second half gets tactical, covering:what most distributors get wrong about value-added serviceswhy customers often underestimate the real cost of these offeringsthe changing economics and pricing of servicesMatt also shares the highest-leverage (and most expensive) service Replenex provides — and why it pays off.Whether you’re rethinking your value-added offerings or looking for ways to turn them into a stronger growth driver, Matt offers a clear, practical playbook.Send us Fan MailConnect with Benj on LinkedInVisit Proton's website

  9. 3

    Building a growth engine through M&A | Jeff McLendon

    In this episode, Benj talks with Jeff McLendon, CEO and President of Specialty Building Products, about how he scaled the company from $500 million to $4 billion by pairing intentional acquisitions with disciplined organic growth. He unpacks how the two strategies fuel each other and why the operations and people side of acquisitions are just as critical as the financials. Sharing several examples, Jeff breaks down what makes a good acquisition — not just on paper, but in practice. He shares his advice for evaluating potential targets and tips for where to find the best deals. The conversation also dives into the technical and operational side of acquisitions, including the best practices SBP uses to ensure smooth integrations—and how they’ve become an acquirer of choice in the market.Whether you’re already pursuing M&A or just thinking about how to grow faster and smarter, Jeff offers a clear, candid playbook. Send us Fan MailConnect with Benj on LinkedInVisit Proton's website

  10. 2

    Selling to enterprise customers | Joyce Lansdale

    In this episode, Joyce Lansdale—Vallen's VP of Enterprise Business Development and Chairman of the Industrial Supply Association Board—shares her deep insights on selling to enterprise customers. With over 30 years in distribution, she explains exactly what these big clients are looking for, which internal and customer teams have to collaborate in order to have a successful partnership, and the impressive logistics behind delivering unpredictable spot buys (like sourcing a firetruck). From dissecting total cost of ownership to outlining the traits of a standout enterprise salesperson, this conversation is a masterclass in navigating the enterprise sales cycle whether you’re a seasoned sales professional or just starting out. Send us Fan MailConnect with Benj on LinkedInVisit Proton's website

  11. 1

    Building a billion dollar distribution business | Chuck Cohen

    In this episode, Benj talks with Chuck Cohen, Managing Director of Benco Dental, about what it really takes to build and sustain a growing distribution business over the long haul.Chuck shares the story of growing Benco from $85 million to over $1 billion in revenue. Along the way, he reflects on the decisions that made that growth possible: from how the company thinks about long-term investments, to evolving the company’s sales structure and embracing new technology and service offerings.The conversation also dives into how the role of distributors is shifting, and what it means to keep adapting while staying focused on what customers truly need.Send us Fan MailConnect with Benj on LinkedInVisit Proton's website

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ABOUT THIS SHOW

No one teaches you how to run a distribution business. There’s no playbook for navigating shifting markets, growing sales, or making the right bets on technology. The best distributors figure it out by talking to the right people and learning from experience.That’s what In the Mind of a Distributor is all about. Each month, Benj Cohen—founder of Proton, the CRM built for distributors—sits down with industry leaders, from owners to operators to sales pros, to break down what’s working, what’s not, and where the industry is headed.If all goes well, listeners will leave each episode a little sharper, a little more informed, and a step ahead of the competition.

HOSTED BY

Benj Cohen

Frequently Asked Questions

How many episodes does In the Mind of a Distributor have?

In the Mind of a Distributor currently has 11 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is In the Mind of a Distributor about?

No one teaches you how to run a distribution business. There’s no playbook for navigating shifting markets, growing sales, or making the right bets on technology. The best distributors figure it out by talking to the right people and learning from experience.That’s what In the Mind of a Distributor...

How often does In the Mind of a Distributor release new episodes?

In the Mind of a Distributor has 11 episodes. Check the episode list to see recent publication dates and frequency.

Where can I listen to In the Mind of a Distributor?

You can listen to In the Mind of a Distributor on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts In the Mind of a Distributor?

In the Mind of a Distributor is created and hosted by Benj Cohen.
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