Building a Values-Led Creative Agency with Alex King, MD of Nice & Serious

In this episode, Alex King, Managing Director at Nice and Serious, shares what it takes to grow a creative agency without losing sight of purpose. From the agency’s unique “Moral Compass” process for choosing clients to the realities of leading through a challenging market, the conversation explores how values, culture, and commercial growth can coexist.We also dive into Alex’s career journey from client services to managing director, the evolving role of account management in modern agencies, building a collaborative agency culture, and the realities of leadership, motherhood, and flexible working.Plus, we discuss:How Nice and Serious approaches B Corp certificationWhy agency culture needs to evolveThe importance of empowering teams beyond traditional rolesCreating space for creativity, purpose, and sustainable growthWant more support? Join Women in Agencies at womeninagencies.com Hosted on Acast. See acast.com/privacy for more information.