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EPISODE · Jul 19, 2022 · 40 MIN

Building a Voice of Customer System to Enhance Customer-Centric Decision Making

from The Kula Ring · host Kula Partners

In today’s episode, we chatted with Cynthia Kellam, Global Senior Director, Digital, Data and Customer Experience Center of Excellence at TE Connectivity, again to discuss how collecting and using digital data can create better customer experiences. She explains their journey of building a better Voice of Customer system to help all business units in TE Connectivity make customer-focused decisions. Cynthia explains how she avoids survey fatigue, uses automation techniques, and visualizes data for actionable success.

What this episode covers

In today’s episode, we chatted with Cynthia Kellam, Global Senior Director, Digital, Data and Customer Experience Center of Excellence at TE Connectivity, again to discuss how collecting and using digital data can create better customer experiences. She explains their journey of building a better Voice of Customer system to help all business units in TE Connectivity make customer-focused decisions. Cynthia explains how she avoids survey fatigue, uses automation techniques, and visualizes data for actionable success.

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Building a Voice of Customer System to Enhance Customer-Centric Decision Making

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Frequently Asked Questions

How long is this episode of The Kula Ring?

This episode is 40 minutes long.

When was this The Kula Ring episode published?

This episode was published on July 19, 2022.

What is this episode about?

In today’s episode, we chatted with Cynthia Kellam, Global Senior Director, Digital, Data and Customer Experience Center of Excellence at TE Connectivity, again to discuss how collecting and using digital data can create better customer experiences....

Can I download this The Kula Ring episode?

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