Building accessible, patient-centred women’s health care with Jennifer Patterson

We sit down with Jennifer Patterson, CEO and Co-founder of Coven Women’s Health, to explore how lived experience can become the foundation for more compassionate, accessible women’s health care.Jennifer shares her non-linear path from advertising and corporate strategy to entrepreneurship, and how years of navigating chronic, cyclical headaches — alongside repeated dismissal within the health care system — fundamentally shaped her understanding of what so many women are up against when seeking answers and support.That experience ultimately led her to co-found Coven Women’s Health alongside Dr. Michelle Jacobson, with a clear and deeply personal mission: to expand access to expert, collaborative women’s health care by designing around real lives, real symptoms, and real barriers. Jennifer shares why the language we use to describe symptoms matters, how tracking data can strengthen self-advocacy, and what it truly takes to build a patient-centred care experience that listens first.This conversation touches on medical gaslighting, perimenopause, community-driven referrals, and the power of reimagining health care systems through a human lens, reminding us that meaningful care doesn’t start with assumptions or checklists, but with belief, trust, and listening.Learn more about Coven Women's Health here.About Collected by Unum Co.Collected by Unum Co. is a podcast about the power of lived experience—how stories can shape more human-centred systems, services, and spaces.Each episode, hosts Megan and Farah sit down with people who are challenging the status quo, leading with empathy, and making an impact through their work and their stories.Stories move us. They open eyes, shift systems, and remind us what really matters. Real change begins when people show up for people, and this is the space where those conversations live.Created by: Unum Co.Unum Co. is a patient-experience consultancy and creative studio helping health care organizations connect with people through storytelling, strategy, and digital engagement.🔗 Learn more at unumco.ca💌 Connect with us on LinkedIn and InstagramSubscribe, rate, and share the show. Your support helps more people discover these stories.Collected by Unum Co. is a podcast about the power of lived experience, and how stories can shape more human-centred systems, services, and spaces.Created by Unum Co., a patient-experience consultancy and creative studio helping health care organizations connect with people through storytelling, strategy, and digital engagement.🔗 Learn more at unumco.ca 💌 Connect with us on LinkedIn and InstagramSubscribe, rate, and share the show. Your support helps more people discover these stories.