Building affiliate programs that actually build revenue, with Adam Riemer | 003

In this episode, Adam Riemer, marketing strategist and one of the most respected voices in affiliate marketing, explains how AI is reshaping the economics of performance marketing — from attribution chaos to a new citation-driven economy.He reveals why most affiliate programs waste budget instead of driving growth, explains how CMOs misunderstand top-funnel contribution, and shows how AI-powered content, coupon sites, and LLM-driven shopping experiences are already changing who really gets credit for revenue.This is essential listening for marketing leaders who want to protect margin, improve attribution, and build sustainable growth channels in an AI-first world.Adam has spent over a decade operating on both sides of the affiliate ecosystem — first as a seven-figure publisher, and now as an agency owner helping global brands design profitable, value-driven affiliate programs. He is a regular contributor to Search Engine Journal and Search Engine Land and is widely known for his practical, data-driven approach to growth marketing.Adam's website: https://www.adamriemer.me/ Connect with Adam on LinkedIn:   / adam-riemer-9623732  Flipping the Playbook is a podcast for CMOs in enterprise businesses, featuring conversations with marketing leaders who are challenging conventional wisdom and navigating the transformation of marketing.Hosted by: Reza Moaiandin, Co-founder of SALT.agency https://salt.agency/contact/