Building Agile Marketing Dojos with Tom Diedrich

In the episode of the Modern Marketing Podcast, hosts Jim Ewel and Melissa Reeve welcome Tom Diedrich, who was a Lead Enterprise Agile Coach at Target Retail Stores. Dietrich shares his experience putting marketing teams through Agile marketing dojos to help them gain speed and efficiency and eliminate low-value work. Tom shares how to build continuous dialogues amongst product, marketing and engineering teams and encoure trust in the team. Furthermore, he shares the difficulties of implementing Agile practices in a remote and hybrid world and outlines the benefits of the OKR-method for tracking progress and results.   00:01 Introduction to the Podcast and Guest 00:48 Tom's Journey into Agile Coaching 01:43 Challenges Faced by Marketing Teams 03:23 Approach to Tackling Problems 07:06 The Dojo Approach and its Adaptation in a Hybrid World 10:25 Creating Continuous Dialogue Between Teams 12:28 Using OKRs with Marketing Teams 14:28 Final Words of Wisdom 15:14 Conclusion and Farewell