Building an 8-Figure Empire on Sleeping Better

Alex Neist is a former pro football player, a former lifetime snorer, and the brilliant mind behind Hostage Tape, a product that actually stops people from snoring. It did for Alex, and it saved his marriage in the process! Learn why he chose the company’s name, how he landed on the marketing strategy, and how Hostage Tape grew to an eight-figure business in just two years.If you enjoy this episode, please consider leaving a rating and a review. It makes a huge difference in helping us spread the word about the show.Thanks for listening! To join our #POSITIVITY community or to learn more about Moshe, visit https://linktr.ee/moshepopackTime Stamps:2:00 – Why Alex thinks Americans don’t prioritize sleep.3:00 – How Alex’s snoring actually led to his divorce.6:00 – The inspiration behind Alex launching Hostage Tape.11:00 – The branding strategy behind naming the company.15:00 – The process of bringing Hostage Tape to market.20:00 – How the business grew to eight figures in just two years.25:00 – Alex was previously a Canadian Football League quarterback.28:30 – Alex was once a contestant on “ElimiDate”!