Building an 80-Year Brand That Still Feels Personal with Jennifer Schuler of Handel’s Homemade Ice Cream

Send us Fan MailJennifer Schuler, CEO of Handel’s Homemade Ice Cream and former CEO of Wetzel’s Pretzels, joins Zack Oates to talk about what really drives guest experience today. She shares why people are craving in-person connection more than ever, how small “micro moments” shape loyalty, and where restaurants go wrong with technology. From building an 80-year brand to scaling with intention, Jennifer explains how product quality, human connection, and disciplined operations work together to create lasting impact.Zack and Jennifer discuss: Why micro connections matter more than ever Balancing speed of service with meaningful interaction Where technology helps and where it hurts Hiring for hospitality, not just skill How to build a brand that lasts generationsThanks, Jennifer!Links:https://www.linkedin.com/in/schulerjennifer/https://www.linkedin.com/company/handels-ice-cream/about/https://handelsicecream.com/