Building an Audience Pt 2: Building an Email List

010. You’re creating content and finally getting people to your website. But now what do you do with that traffic? What you do next is going to make the difference between getting stuck in the hamster wheel of the traffic-driving phase or creating content for an audience who already likes you.Y’all, it’s hard enough getting people to your content the first time around! If you can have a way to reach those visitors again, it’s going to be SO much easier to get your content seen and heard in the future. The people that come back for more are the people that really matter. They’re the people that are ultimately buying your products. Email is without a doubt the single most important tool we use to drive sales and make money online. Period. So many people think that making money with a blog or website is just about creating great content and creating great products. And it is. Those things are important. You can’t just have your products listed up on your website and expect people to absorb your content and buy. Some will, but most won’t.It’s what connects the two that makes the difference between a few scattered sales here and there and a steady and consistent stream of income.Bottom line, if you have any kind of online biz, you need an email list and you need to understand how to connect with your audience through email.  What we’re talking about in this episode:Why building your list directly impacts your biz (“The money is in the list!”).How email is the single most important tool we use to drive sales and make money.The upside of email – NOT IMPACTED BY DREADED ALGORITHMS!Building connections and sharing content just got easier.HOW to build your list! (HINT: “Sign up for my newsletter” doesn’t work!)For additional resources and show notes, visit the episode podcast page on our website.Resources and Mentions:We use and recommend ConvertKit's email softwareRead the Article: How to Build an Email List: 5 Ways to Get Subscribers to Your BlogEpisode 9: Building an Audience Pt 1: Getting Visitors to Your BlogTutorial: How to Start a Successful BlogStart your first blog with our Free 5-Day Blogging BootcampFor more information and resources, check out the podcast page on our website.