Building an Ecommerce Business, Part 1: Picking Partners

This is the first episode of an extended series on launching, growing, and selling an ecommerce business.  The topic of this initial episode is choosing business partners.  My two partners at Beardbrand are supportive and knowledgeable. Our relationship has been critical to the company's growth. I asked one of them, Lindsey Reinders, to offer suggestions and tips for selecting partners.