Building an Ecommerce Business, Part 10: Apparel Sales, Manufacturing

Selling apparel online is notoriously competitive. The margins are thin, typically. Inventory management can be complicated with hundreds of SKUs for size and color and styles. This is episode 10 in my series on building an ecommerce business from the ground up. For this installment, I spoke with Mike Schwarz, founder of RibbedTee, a Los Angeles-based manufacturer and retailer of men's undershirts and underwear.