Building an Ecommerce Business, Part 4: Copywriting Is Key

Good copy sells. Generic imagery and descriptions might cause shoppers to move on without giving your product a second thought. Spicing up your copy, whether it be emails, social media, or product descriptions will give your online store a personality to stand above competitors.In this fourth installment in my series of conversations about building an ecommerce business, I'm visiting with Neville Medhora, founder of Kopywriting Kourse.