Building an economy that helps people flourish

More than 25 years ago, management consultant Joseph Pine introduced a revolutionary concept he called the experience economy. It helped shape how companies would reframe their businesses, but also their approaches to customers. Pine described the economy as being divided into progressions of economic value, from the lowest, commodities, to goods or manufacturing, to services, and finally, experiences. Now he's introducing a fifth level of value, which he calls transformation. His new book is called The Transformation Economy. He joins host Amanda Lang.