Building an Employee Advocacy Program on LinkedIn™

Employee advocacy isn’t just for flashy industries—it works everywhere. In this episode of The LinkedIn Lounge Podcast, Britta talks with Kim Dodge and Mike Pennington of Brin Glass Company about how empowering employees to share their authentic stories on LinkedIn builds stronger brands, deeper trust, and even personal growth. From Kim’s “corporate cheerleader” approach to Mike’s leap into posting for the first time, you’ll hear practical tips, real-world wins, and why employee voices often outperform corporate pages. If you’re curious how to start employee advocacy—or why it matters—this episode is your playbook.Connect with Kim Dodge: https://www.linkedin.com/in/kimadodge/Connect with Mike Pennington: https://www.linkedin.com/in/mike-pennington-skiumah/Follow Brin Glass on LinkedIn: https://www.linkedin.com/company/brin-glass-company/