Building an employer brand and culture from scratch ft. Alison Golding

A very insightful conversation with Alison Golding, Assistant Director of Workforce and Transformation at West Northamptonshire Council. We discussed what happens when you launch a brand new council, with on day one, 2700 staff. How do you build a new culture and employer brand from the ground up? For anyone going through culture transformations or are exploring their employer brand some useful tips in here from Alison.