Building an Ethos with Jimbo's Naturally

In this episode of Common Roots, we're chatting with Jimbo Someck, a founding INFRA Member and Owner of Jimbo's Naturally in California. Hear from Jimbo about how he fosters consumer education and integrity in his stores through the Jimbo's ethos, which emphasizes the importance of organic and regenerative agriculture and maintaining a strong relationships with customers to foster accountability and transparency.