Building an HVAC Business Around the Duct Work Nobody Else Wants with Zach Ortwine

Most HVAC contractors won't touch duct work. Too much labor, not enough margin, and a scope that slows everything else down. The result is systems that never perform the way they should… and a gap in the market waiting for someone to fill it.In this episode of The High Performance Edge, Peter Troast talks with Zach Ortwine of Southeast Clean Air Solutions about how he built an entire business around duct cleaning and renovation, the exact work most HVAC companies want nothing to do with.Zach has trained over a hundred duct cleaners on how to do this work the right way, relying on tools like static pressure testing, air quality measurement, and fiberglass duct coatings to move well beyond commodity duct cleaning (and command significantly higher prices in the process). For contractors thinking about where the white space is in a crowded market, this episode offers a clear example of what it looks like to own the niche everyone else is leaving behind.Listen on Apple PodcastsListen on SpotifyEnergy Circle websiteEnergy Circle LinkedInPeter Troast, Energy Circle CEO and Founder LinkedInSoutheast Clean Air Solutions