Building an Insight-Driven Culture with Leyla Doany

Building an Insights-Driven Culture: From Instinct to Evidence-Based Decision Making In this episode of The Curiosity Current, hosts Stephanie and Matt speak with Leyla, a consumer insights leader who transformed JOOLA from an instinct-driven business into an insights powerhouse. The conversation explores how to build an insights function from scratch, embed research into company culture, and leverage storytelling to drive organizational change.