Building an outsourced SDR shop through creative prospecting | Braxton Porter, CEO of Format - #010

Braxton Porter, founder of Format, shares his journey from sales to entrepreneurship. Format unlocks sales growth through creative prospecting and driving qualified leads for small B2B businesses. Takeaways Starting Format as a side hustle Targeting niche-specific businesses can lead to successful partnerships. Creative prospecting methods, such as personalized gifts to help stand out from the competition Learnings from the early stage to where he is now Advice for sales reps taking the leap into entrepreneurship References and how to connect with Braxton Porter LinkedIn Format Connect with The Salesprenuer Podcast: Subscribe for future email updates ⁠here⁠ Connect with the host, ⁠Claylyn Tirrell on LinkedIn⁠ Follow ⁠Clay on X, Twitter⁠ Chapters 00:00 Introduction and Background 01:43 Getting into Sales and Entrepreneurship 04:03 Starting Format 06:54 Finding the Right Customers 10:47 Creative Prospecting Methods 18:19 Gifting and Creative Outreach 25:53 Scaling the Business 31:21 Growth and Team Size 35:36 Advice for Salespeople Wanting to Start a Business