Building and Marketing an Unconventional Business with Erica Julson

Erica and I had such an awesome conversation, and I'm so excited for you to listen in on it.  We talk about how Erica built her brand, nurtured her audience, and created a passive income stream. We also talk through her upcoming maternity leave and how she's handling the business changes that come along with that.  Erica is doing such an amazing job of being so well known in this community for the amazing work that she does. I hope this episode gives you inspiration into what you want to be known for in your own business. Some of the topics discussed include: Building an unconventional business Being open and honest and vulnerable in your marketing Creating passive income streams Blogging and Search Engine Optimization Outsourcing in your business     Sponsor: ✨ Business School is designed to guide you through every stage of building a private practice: getting set up, seeing your first clients, growing until you're fully booked, hiring a team, expanding your offers—and even learning how to coast when needed. Inside, you'll follow a step-by-step curriculum with the flexibility to choose the path that fits your current stage of business and life. You'll get access to advanced toolkits, templates, and systems for business topics like marketing and finances, but also for counseling skills and client support. Beyond the curriculum, you're supported by personalized 1:1 coaching, weekly office hours, and monthly themes that address the real challenges of private practice. The program keeps you moving forward with built-in accountability that builds resilience and confidence so you feel like a legit business owner.   Learn more and apply here: https://pursuingprivatepractice.com/businessschool/   Connect with Pursuing Private Practice: 🎉 Instagram: @pursuing.private.practice 📧 Email: Contact Us   Free Resources For Dietitians at Any Stage of Business: 🍎 The Ultimate Checklist to Start Your Private Practice ✨ Free Training: Get Clients Now 3-Day Challenge 👯 Free Workshop: Hire Your Next Team Member 💻 The Pursuing Private Practice Blog 🎙️The Pursuing Private Practice Podcast