Building & Scaling Success

This week Ivy Slater, host of Her Success Story, chats with her guest, Courtney Spritzer. The two talk about traditional and digital marketing, and the emotional journey of birthing, running, scaling, and selling a business, as they have with Socialfly. In this episode, we discuss: How she and her business partner, Stephanie, began their journey together Why they hired as they scaled, and how early they brought in their first interns Where they acquired the knowledge in pricing and infrastructure to jump in head first and just go at the very beginning What lessons they learned as they were scaling the business Courtney's advice to any founder at any stage of growth What they learned in the M&A process with Socialfly, and how they managed selling a company while running it What they have in store for the future, and how AI and digital marketing come into play   Courtney Spritzer is the Co-Founder and CEO of Socialfly, a leading social-first digital and influencer marketing agency. Socialfly helps brands communicate and resonate with target audiences through digital marketing strategy, organic social, paid media, influencer marketing, seo, and creative production. Throughout Courtney's career, she has developed strategic marketing plans for her clients and successfully implemented campaigns for 300+ companies and brands, including Discovery Network, Conair, Girl Scouts, and Slimfast. In February 2024, Socialfly was acquired. In addition to her leading role at Socialfly, Courtney is also the Co-Founder of Entreprenista Media and co-host of the Entreprenista Podcast, a platform providing resources to women entrepreneurs and business leaders to celebrate and amplify their successes. Courtney is the recipient of the SmartCEO Brava Award and Drum's 50 under 30 in Digital Marketing, and was recognized on the annual Inc. Female Founders 100 list in 2021. She has appeared on Bloomberg, Entrepreneur, Mic, MarketWatch, CheddarTV and more. Courtney holds a Bachelor of Arts degree in Economics and a minor in Business Studies from New York University. LinkedIn: https://www.linkedin.com/in/courtneyspritzer/ Instagram: https://www.instagram.com/courtspritzer