‘Building & Scaling your Sales Playbook’ with Laura Smith

Welcome to the Scale with Strive podcast, the place where you come to listen to some of the world’s most influential leaders of the SaaS industry. 🚀I am your host, John Hitchen and on today’s episode, I am excited to welcome Laura Smith, Director of North American Sales at Strike. Laura is an ex-athlete turned Sales expert, who has carved out a space for herself in the Cyber Security world. With a background in criminal justice and computer science, she's not just selling software, she's helping businesses protect themselves from real threats.  Laura's known for her ability to work complex Enterprise deals, build Go-To-Market strategies from scratch and consistently hit targets.  Today, we focus in on building and scaling your Sales Playbook and some of our key takeaways from the conversation were: 💡 Why a Sales Playbook is so important for early-stage companies 💡 How to start building a Sales Playbook – who to involve in the process, what components to include and how to make it adaptable.  💡 How to roll out your Sales Playbook, how to embed it and how to keep it relevant and updated Let’s Dive in!____________________________________________________________________________________________Connect with Laura here - https://www.linkedin.com/in/laura-smith-67939913b/Connect with John here - https://www.linkedin.com/in/johnhitchen/Learn more about Strive here - https://scalewithstrive.com/_____________________________________________________________________________________________0:00.       Meet Laura: From Athlete to Cybersecurity Sales8:56.        Laura's Career Journey and Athletic Background16:05.     Why Sales Playbooks Matter for Startups21:19       Creating an Adaptable Playbook That Scales25:34.     Implementing and Measuring Playbook Success29:37.     Key Lessons and Book Recommendations