Building Barbet: Community, Inclusion and Growing a Modern Beverage Brand

Sometimes the biggest business ideas begin with a deeply human need to belong. In this episode, Isabel Lee sits down with Andrea Grand, co-founder of Barbet, to talk about how a life-changing moment in her sister’s life sparked the creation of a modern Canadian beverage brand built around inclusion, design, and community. Andrea shares how she and her sister turned a difficult situation into a product with real market resonance, what it took to launch without a traditional entrepreneurial background, and the lessons they learned about mentorship, feedback, cash flow, growth, and staying true to their values while scaling.