Building Beauty For Black Women with Jameila Donaldson

What does it mean to build a beauty brand that truly understands Black women?This week, Zoe sits down with Jamelia Donaldson, founder of TreasureTress, Europe’s first and largest natural hair product discovery platform, for a conversation that goes far beyond haircare.From growing up in a world where textured hair was often framed negatively, to building a platform rooted in representation, sisterhood and community, Jamelia shares the realities of disrupting an industry that was never built with Black women in mind.The two discuss beauty standards, entrepreneurship, identity, community-building, the business behind TreasureTress, and why creating intentional spaces for Black women and girls matters now more than ever.A conversation about culture, care, ownership and redefining Black beauty on our own terms.