Building Beyond Yoga: Michelle Wahler on Scaling, Selling & Staying True to Your Mission

This week on Made My Way, we’re excited to welcome Michelle Wahler, Co-Founder and Former CEO of Beyond Yoga—the pioneering active lifestyle brand known for its inclusive approach and ultra-soft styles. As CEO, Michelle built a brand rooted in diversity and female empowerment, leading it to a successful acquisition by Levi Strauss & Co. in 2021. Named Entrepreneur of the Year by Ernst & Young and a DEIA Visionary by the LA Times, Michelle shares the behind-the-scenes of scaling a business, smart marketing strategies, and what it’s really like to sell to an industry giant. Plus, we dive into what’s next for her after an incredible run in the fashion and wellness space. Be sure to follow @BeyondYoga and @Michelle.Wahler on Instagram. If you want more from Made My Way, follow us @MadeMyWayPodcast, @ErinEastburn, and ClaireFontanetta_ on Instagram and TikTok. This episode was produced by Metta Society. Want to be featured on Made My Way? Get in touch at www.mademywaypodcast.com