Building Big Businesses with Creators with Emily Herrera

Today, Greg is joined by Em Herrera, an investor at Night Ventures. In this conversation, Greg and Em talk about how content creators and startups can amplify each other through partnerships.►►Subscribe to Greg's weekly newsletter for insights on community,creators and commerce.You'll also find out when new and exclusiveepisodes come out from Where it Happens. And it's totally free.https://latecheckout.substack.comFIND ME ON SOCIAL:Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/TikTok: https://tiktok.com/@gregisenbergLINKS FOR THIS EPISODE:Production Team:https://www.bigoceanpodcasting.comEmily Herrera:https://twitter.com/emilyhxrrerahttps://www.emilyherrera.com/SHOW NOTES:0:00 - Intro4:14 - How creators can partner with VCs14:04 - How Dunbar's Number applies to communities (Isenberg's Number)16:28 - How creators can connect with younger audiences30:50 - Should everyone be a part-time creator?37:11 - The four types of creator businesses52:30 - Compensation models for creator partnerships