Building Big Ideas with Keith Chapman: From Bob the Builder to Paw Patrol

This week, we're joined by Keith Chapman, the creative mind behind Bob the Builder, Paw Patrol, Mighty Express and the upcoming Moonie Moo. With more than $22 billion in global sales and a bold leap into the environmentally-themed film Ozi, Keith shares what it takes to create, launch and sustain lasting kids' IP and the 'secret sauce' behind his most enduring franchises. If you're a creator, marketer or curious listener, this conversation is packed with sharp insights and practical storytelling lessons. Tune in and discover how to build global brands that last generations. Related links Keith's Website Bandwidth Conversations is proudly sponsored by Klira.  Editing and post-production work for this episode was provided by The Podcast Consultant.