Building, Birthing and Becoming with Margi

Send us Fan Mail Welcome to 'It's a Circus' with your host, Elsa! In this episode, Elsa reconnects with Margi, a friend and former colleague, to explore Margi's incredible journey from young motherhood to becoming a successful entrepreneur. Margi shares intimate details about her experiences with the birth of her children, including an emergency birth and navigating the healthcare system. Discover how these experiences inspired her to create 'Take 12,' a platform aimed at supporting mothers needing more time postpartum. Although 'Take 12' eventually closed, Margi's entrepreneurial spirit continued to flourish with the launch of 'Viiq,' a women's wellness brand focused on botanical solutions for perimenopause and menopause. Join Elsa and Margi for an episode filled with inspiration, tears, and lots of fangirling! 00:00 Welcome to It's a Circus! 00:20 Reconnecting with Margi 01:18 Margi's Journey: From Motherhood to Entrepreneurship 02:58 Introducing Margi and Her Mission 04:13 A Heartfelt Reunion 10:39 Reflecting on Early Motherhood 16:29 The Challenges of Parenting and Career 24:12 Margi's Birth Stories 34:25 The Emergency Birth of Twins 46:12 Advocating for Maternity Leave 51:16 Mixed Feelings About Mother's Day 52:04 Motherhood and Expectations 53:36 The Emotional Rollercoaster of Motherhood 55:48 The Birth of Take 12 01:00:02 Challenges and Triumphs of Take 12 01:15:09 The Birth of Viiq 01:20:10 Empowering Women Through Viiq 01:29:34 Reflections on Motherhood and Business 01:38:49 Conclusion and Final Thoughts https://www.viiqwellness.com/ https://www.instagram.com/viiqwellness/ Meet Margi, the founder and CEO of VIIQ, a women's wellness brand harnessing the efficacy of botanicals for perimenopause, menopause, and beyond. With an MBA from St. Catherine's and 15 years of corporate leadership experience, Margi established herself as a business growth strategist before founding VIIQ in September 2024. Based outside Minneapolis, where she lives with her husband, four children, and three dogs, Margi launched VIIQ to market in February 2025. Her vision is two-fold: to change perceptions around cannabis as a legitimate symptom management solution and to foster meaningful conversations about perimenopause and menopause. Margi firmly believes this transformative life stage can be navigated with dignity and wellness—without unnecessary discomfort. Through VIIQ, she's creating both innovative products and a supportive community for women embracing this powerful transition. Thanks for listening to It’s a Circus Podcast — Unfiltered stories of motherhood, identity, and the art of Self care These stories remind you that you’re not alone in the chaos. And if you’re ready to take the next step from conversation to transformation, explore Svea – The Beauty Edit. It’s my signature service that helps women edit the noise, simplify their routines, and reclaim confidence through radiant, effortless self-care. 🎙️ More stories: https://www.chernerbroscircus.com/podcast 💄 Your Edit awaits: https://www.chernerbroscircus.com/beauty-edit Embrace the chaos. Reclaim yourself.