Building Bold Brand Identities with Lisa Smith (JKR) – D&AD 2025 Behind the Scenes

Lisa Smith (Global ECD at JKR) breaks down the branding strategy behind the D&AD 2025 identity - from motion design to storytelling. In this conversation, we explore her creative process with Studio DRAMA and how world-class branding comes to life.From deep strategy to bold creative execution, Lisa shares how collaboration, character, and craft converge in her projects - focusing on their latest venture with Studio DRAMA for D&AD Festival 2025.👀 A must-watch for anyone working in branding, design, or creative direction.🔗 Check out Jones Knowle Ritchie: https://www.jkrglobal.com/🔗 Check out Studio DRAMA: https://studio-drama.com/(00:00) – Welcome & Introduction(03:01) – How Lisa connected with Studio DRAMA(08:00) – D&AD Collaboration(12:32) – Working with motion design(15:01) – Humor, playfulness, and intentional storytelling(18:01) – Cultural sensitivity and working globally(19:19) – Imagery in motion design(23:12) – Designing an event for creatives(25:27) – How JKR and DRAMA left their unique mark on the project(27:18) – How Dumbo inspired the motion films(32:24) – The importance of sound design(35:24) – What’s next?#branding #motiondesign #jkr #jonesknowleritchie #lisasmith #monthsInMotion #creativeleadership #visualstorytelling