Building Brand Authority For Google’s Search Generative Experience -- Farzad Rashidi // Respona

from Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Farzad Rashidi, Lead Innovator at Respona, delves into emerging trends in AI-powered search and SEO. While a link from a site like the New York Times is exciting, news sites generally have low topical authority. Instead, securing a mention in a niche industry publication or from a relevant company in your field can have a more significant impact and send a strong authority signal to Google. Today, Farzad discusses how to build brand authority in preparation for Google's Search Generative Experience.  Show NotesConnect With: Farzad Rashidi: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What this episode covers

Farzad Rashidi, Lead innovator at Respona, discusses how to build brand authority in preparation for Google's Search Generative Experience.

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Building Brand Authority For Google’s Search Generative Experience -- Farzad Rashidi // Respona

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This episode is 20 minutes long.

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This episode was published on October 13, 2023.

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