Building Brand Awareness: An Interview With Andrea Pass, Owner of Andrea Pass Public Relations

Andrea Pass is a podcast guest booking expert who gets features, quotes and reviews in digital media, broadcast print and more for her clients. She is a seasoned public relations expert known for her prowess in securing top-tier targeted media placements to increase brand awareness, reputation management and sales for established businesses and growing entrepreneurs alike. Andrea shares with us her childhood experiences growing up in Radburn, New Jersey, a close-knit community where strong family bonds and memorable experiences mitigated financial constraints. As she recounts her stories, she emphasizes the profound impact of community and family connections on one's perception of financial well-being. Andrea reflects on her early aspirations to become a journalist, her initial roles at Woman's Day magazine within CBS, and her eventual passion for PR.Andrea offers valuable tips on crafting successful PR pitches, emphasizing authenticity, client involvement, and readiness before embarking on PR efforts. Through candid anecdotes and practical advice, Andrea highlights the necessity of a proactive approach and demonstrating expertise and credibility in PR.“First and foremost, public relations puts you in the news. Very simple. You are in the media, and whether you are in the media being featured by professional journalists who went to college to study journalism or homegrown journalists who have a platform, you are reaching potential audiences, potential buyers, potential clients. And that's what's key about public relations is this relevance, consistency. “ - Andrea PassKey Takeaways: - Figure out what gets you excited - and do it! Andrea was drawn to Public Relations work by the relationships. She loves getting to know journalists and figuring out how to have her clients featured in their media outlets. Andrea believes that people listen more when someone else talks about you. She gets excited when a press placement comes out and it’s because of her!- Consider if the requirements of the role are skills you possess and enjoy using. Part of the excitement for Andrea of the work she does is playing the role of a private investigator, researching and learning about media outlets that cover different industries, and getting them interested in her subject line. Andrea quoted the line “if you love what you do, you’ll never work a day in your life” because she loves what she does.- Identify what’s different about you and and/or your business when crafting a pitch for a media outlet. Can you identify what makes you stand out from others in the same business? What differentiates you from them? Andrea works with her clients to uncover what makes them unique and therefore why a journalist would want to cover their story as distinct from others in their industry. About the guest: Andrea Pass is the expert at booking clients on podcast interviews as well as features, quotes and reviews in digital media, broadcast, print and more. She creates and implements public relations campaigns in a wide range of categories including consumer products, lifestyle, business-to-business, education, health/wellness/fitness, beauty, food, authors, non-profits and more. Andrea Pass Public Relations has an expertise in national, regional and local media relations outreach. Her strength in relationships coupled with her knowledge of the ever-growing media base results in securing top tier, targeted media placements to increase brand awareness, reputation management and sales for established businesses and growing entrepreneurs alike.Website: https://andreapasspr.com/Linkedin: https://www.linkedin.com/in/andrea-pass/Facebook: https://www.facebook.com/AndreaPassPublicRelationsInstagram: https://www.instagram.com/andrea_pass_pr/X: https://x.com/NJ_Andrea Stay connected:Connect with Laura on LinkedIn@Rotters5 on TwitterConnect with Laura on FacebookSubscribe to my YouTube channelSubscribe to my newsletterGet your free copy of Unlock Your Money Blocks Workbook: Your step-by-step guide to unlocking your blocks to financial freedom.Disclaimer: Please remember that the information shared on this podcast does not constitute accounting, legal, tax, investment or financial advice. It’s for informational purposes only. You should seek appropriate professional advice for your specific information.