Building Brand Communities: From Transaction to Belonging. RedBull. Glossier. Rapha. SalesForce. Patagonia.

In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri explores how today’s most innovative companies build brand communities that extend far beyond transactions.Discover how brands like Glossier, Red Bull, Rapha, Salesforce, and Notion use communities to reduce churn, increase advocacy, and create powerful emotional connection — all while driving business growth.Get a step-by-step playbook to:Define shared purpose and identityChoose the right format for your communityEmpower users to contribute, lead, and grow your brand organicallyNext up: Brand Stretch and Portfolio Strategy — how multi-brand giants like Unilever and Amazon stay coherent and competitive at scale.