Building Brand Communities: How Organizations Succeed by Creating Belonging by Carrie Melissa Jones, Charles Vogl

https://thebookvoice.com/podcasts/2/audible/97802 to listen full audiobooks. Title: Building Brand Communities: How Organizations Succeed by Creating Belonging Author: Carrie Melissa Jones, Charles Vogl Narrator: Caroline Miller Format: mp3 Length: 8 hrs and 10 mins Release date: 05-15-20 Ratings: 4.5 out of 5 stars, 22 ratings Genres: Advertising Publisher's Summary: An authentic brand community is more than just people buying your product or working alongside one another. This audiobook articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships. Carrie Melissa Jones and Charles Vogl argue that in an authentic and enriching community, members have mutual concern for one another, share personal values, and join together in meaningful shared experiences, whether online or off. On the deepest level, brands must help members grow into who they want to be.