Building Brand Identities for Microbusiness Owners with Nick Edlin, Independent Designer & Illustrator

I don’t know about you all, but I have an affinity for microbusinesses, typically these are bootstrapped businesses earning less than 100k in revenue, started from a hobby or passion. You can find them at your local farmers market, selling homemade honey, soap, and other CPG products. I serve a lot of these entrepreneurs, whether in my local community of Newark, NJ or the broader veteran entrepreneurial ecosystem. Whenever they need a new logo or brand identity, I send them to my man, Nick Edlin, an independent graphic designer, and illustrator, from Melbourne, Australia.  I brought him on the show to introduce himself and share his approach to logo design and brand identity for microbusiness owners. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.comOrder my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kgLearn more about Nick here: https://nickedlindesign.com/