Building Brand Identity as the Second Owner of an Existing Business (Heyday)

Join host Matt Wagner for his conversation with Mallory Dabney, owner of Heyday, a home goods store in Bozeman, Montana. In this episode, Mallory shares her journey from moving to Bozeman from California, learning how to work in retail, and eventually becoming the owner of one of her favorite downtown shops.   In this episode, we dive deep into:  - Journey to Ownership: Mallory describes the process of acquiring the business through an SBA loan, working closely with the previous owner, and navigating the financial and work-life balance considerations as a new business owner and young mother.  - Brand Identity & Marketing: Mallory discusses the importance of brand identity and how she thinks of Heyday as a person with a specific personality and voice. This guides their product curation, marketing, and overall customer experience.  - Balancing In-Store & E-Commerce: They discuss Heyday's successful e-commerce channel, which has seen significant growth, and how Mallory's team manages the inventory, marketing, and sales between the online and in-store channels.  - Focus on Community: Mallory emphasizes the critical role community plays for Heyday, from hosting local events to partnering with the downtown business association. She sees Heyday as an anchor for the community.  - Advice for Other Small Business Owners: Mallory provides advice for other small business owners, focusing on cultivating a strong, empowered team, maintaining a positive mindset through challenges, and extending grace to themselves as entrepreneurs.  Connect:  Check out Heyday’s website  Follow Heyday on Facebook  Follow Heyday on Instagram  Follow Heyday on Pinterest  Episode Links:  - Watch video interview  - Listen on Apple Podcasts  - Listen on Spotify  - Subscribe for updates  Join us next week for more insights into the evolving landscape of Main Street business.