EPISODE · Feb 28, 2023 · 25 MIN
Building Brand Integrity and Sustainable Cannabis Products with Alex Boone (Botani)
from Kaya Cast · host KayaPush
Some of the best business ideas come when we take the time to reflect on innovative ways to think outside the box. The best place to reflect is sitting on a beach in Florida, with a cold drink in your hand, watching the ocean waves. That's exactly where Alex Boone was inspired to start Botani, a premium hemp paper company for cannabis products. From there, the idea developed and Alex has now created a company that works with cannabis producers to create premium cannabis products that are sustainable and consistent every time. Botani provides all natural hemp rolling papers and booklets, and they have invested in new equipment to reduce energy and water consumption. We also discuss brand integrity and how brands should ensure that products that are labeled as natural are actually natural. Alex Boone is managing director of Botani, maker of premium botanical and hemp paper products for cannabis use. Botani, is an offshoot of the SWM Group of Mativ Inc. (formerly SWM international), where Alex is also VP/GM alternative markets.With nearly 20 years of experience within SWM, Alex has led sales, marketing and product development teams for North American and international markets. In 2018, Alex was a part of SWM's entrance into the cannabis and hemp markets. Alex received his bachelor of arts in management from Gettysburg College. Find out more about Botani at:botani.comlinkedin.com/in/alex-boone-1b2a8b13linkedin.com/company/botani-by-swmyoutu.be/KL0n-ju5bt0instagram.com/botani_intl#BusinessIdeas #Innovation #ThinkOutsideTheBox #Reflect #FloridaBeach #AlexBoone #Botani #PremiumHempPaper #CannabisProducts #Sustainable #NaturalHemp #BrandIntegrity #NaturalProducts
What this episode covers
Some of the best business ideas come when we take the time to reflect on innovative ways to think outside the box. The best place to reflect is sitting on a beach in Florida, with a cold drink in your hand, watching the ocean waves. That's exactly where Alex Boone was inspired to start Botani, a premium hemp paper company for cannabis products. From there, the idea developed and Alex has now created a company that works with cannabis producers to create premium cannabis products that are sustainable and consistent every time. Botani provides all natural hemp rolling papers and booklets, and they have invested in new equipment to reduce energy and water consumption. We also discuss brand integrity and how brands should ensure that products that are labeled as natural are actually natural. Alex Boone is managing director of Botani, maker of premium botanical and hemp paper products for cannabis use. Botani, is an offshoot of the SWM Group of Mativ Inc. (formerly SWM international), where Alex is also VP/GM alternative markets.With nearly 20 years of experience within SWM, Alex has led sales, marketing and product development teams for North American and international markets. In 2018, Alex was a part of SWM's entrance into the cannabis and hemp markets. Alex received his bachelor of arts in management from Gettysburg College. Find out more about Botani at:botani.comlinkedin.com/in/alex-boone-1b2a8b13linkedin.com/company/botani-by-swmyoutu.be/KL0n-ju5bt0instagram.com/botani_intl#BusinessIdeas #Innovation #ThinkOutsideTheBox #Reflect #FloridaBeach #AlexBoone #Botani #PremiumHempPaper #CannabisProducts #Sustainable #NaturalHemp #BrandIntegrity #NaturalProducts
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Building Brand Integrity and Sustainable Cannabis Products with Alex Boone (Botani)
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