Building Brand Trust with ESG

Heather Kernahan, CEO of Hotwire Global Communications, shares paths and pitfalls to creating loyalty through environmental, social and corporate governance communications.   Topics Covered: 0:00 Introductions 2:32: What if This is New to Me? 4:57: The History of ESG 7:57: Start with the Top-Line Narrative 9:57: Get Executives Involved 14:01: Consistency Between Internal and External Messaging is Always a Problem 15:37: Make Employees Part of the Strategy 20:51: Where Does This Fall in the Priority List for the Company? 22:10: You’re Likely Already Doing Great ESG Work (and Don’t Know it)